Selected Works
Services
Info
What I do
I design meaningful brand identities and visual systems that move emotionally, strategically, and visually. Through design, I help brands find direction, express purpose, and connect with people on a deeper level.
My background
I’m a multidisciplinary designer from El Salvador, focused on branding, art direction, and editorial design. At El Fin Estudio (Berlin–San Salvador), I’ve helped shape projects like Frito, setting the tone for its art direction and refreshed identity. I’ve also worked with fashion designer Monica Arguedas on textile design, naming, and visual concepts for Eva (2024) and Elina (2025) Collections. My work blends strategy and creativity, crafting visual stories that feel alive.
My approach
I believe design is a living process — one that evolves through empathy, exploration, and intention. I start by listening, asking the right questions, and translating insights into visuals that are not only beautiful but grounded in clarity and human emotion. My work seeks balance between storytelling, aesthetics, and functionality.
Career
(2025-Present) Graphic Designer at El Fin Studio
(2024-2025) Assistant Designer at Monica Arguedas
(2024-2025) Graphic & Content Designer at Sala Del Olvido
(2023) Strategic Photographer at UJMD - Universidad Dr. José Matías Delgado
